Walmartland

To grow love for Walmart, we set out to transform the brand from a supplier of things to a supplier of experiences – and to do it in a way that connected with our audience authentically. So we engaged them on Roblox - a place that offered limitless experiences and where young adults were the fastest growing group

It’s there where the Walmart leapt into the metaverse, launching Walmart Land, a first-of-its-kind, programmable, continually evolving experience that would change the way young adults experienced the brand!

Director of Strategy : Justin Breton
Agency : Digitas

Within the first two weeks of launch, Walmart Land was featured in over 500 pieces of press and saw 4.9 million visitors. 

More importantly, the program didn’t just maintain the positive perception of Walmart held by young adults, it actually increased love for the brand with those who interacted with the experience.  
 
Walmart Land Post-Exposure Brand Health Results:
Brand Affinity: +10% (1% over benchmark) 
Purchase Intent: +17% (4% over benchmark) 
Likely to Recommend: +21% (10% over benchmark) 
 
As of January 31st, 2023 WalmartLand continued to see success, with 12.3 million total visitors and averaging over 102k daily visitors.

AdAge’s Top 5 Gaming Activations of 2022

Best Integration for Gaming/Metaverse Platform at the Campaign Brand Entertainment Awards

Gold for Retail & E-Commerce and Bronze for Interactive Content at The Shorty Awards

ronze for Metaverse Marketing and Beyond at the REGGIE Awards