RomCommerce

"...Walmart to debut shoppable holiday series on roku, tiktok and youtube..." - AdAge

Holiday RomComs are massively popular, as they transport us to a world of holiday bliss we all wish we could live in, but too few of us can really access... Se we created the first-ever, fully shoppable holiday RomCom that makes finding the *perfect* holiday thing as easy as watching your favorite TV show...

The 23-part commercial series will be released this December as shoppable mid- form content (<3 minute) across a range of social and digital partners – amplified with shoppable bonus content.

Storyline
The “Add to Heart” series follows the story of New York designer Jessica as she returns to her hometown for the holidays. After losing her luggage, she visits her local Walmart to buy necessities, where she encounters old flame Javi, and they rekindle their romance. Guest stars in the series of roughly 2- to 3-minute segments include 330 shoppable products from a host of brands the characters encounter around town, while dining, shopping and decorating.

Watch Trailer